One in Four Hospital, Urgent Care Patients Influenced by Social Media
Social media has some type of influence on nearly 40% of recent hospital or urgent-care center patients, with more than half of 25-to-34 year olds reporting they are influenced by it, according to the...
View ArticleMarch Web Stats Reveal Twitter Frenzy
Americans turned to the web in March 2009 to plan spring and summer travel and manage their personal finances, but also flocked online to feed their growing obsession with microblogging site Twitter,...
View ArticleSocNets, Web Video Radically Alter Online Behavior
The growing popularity of online social networking and video content is deepening web users’ engagement with the internet and is causing a dramatic shift in the global online landscape – both for...
View Article‘Global Multipliers’ Have Disproportionate Influence, Spending Power
A new study has identified a small segment of the global population that exerts a very significant influence on other consumers in such categories as travel, luxury, finance, electronics and “green”...
View ArticleBehind the Curve: Week Ended April 24, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleStingy Shoppers Spell Good News for Wal-Mart
US consumers are growing increasingly stingy with their money and are becoming more and more likely to base their retail purchase decisions on price, according to a study from The Gordman Group, which...
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